Your marketing has a number
The world's finest AI marketing consultant.
Scroll to find it.
Your number, judged
Seventy-five, and the consultant's ruling: it flatters a brand losing $3,790 a month to fixable leaks.
A glimpse, not the report. Yours goes far deeper: every channel, every move, built from your own accounts. The brand shown is invented.
A sample FatCat report for an invented online candle brand. Your plan: Your number, judged. Seventy-five, and the consultant's ruling: it flatters a brand losing $3,790 a month to fixable leaks. What already earns. Repeat buyers bring 38% of orders at no ad cost. Every move is checked so it never touches them. Where your belief costs you. You called Meta the engine. Email earned 31% of revenue on 4% of the spend. This week: $3,150 a month. Two moves, each with the first hour of work spelled out and the number that proves it paid. Then, in order. The next stages unlock as the first pays: bigger baskets, wholesale, and content that reaches people. Full report: Seven vitals, one number. Shows exactly which part holds the score down: here, economics at 58. The 60-second read. The three findings that move money, before any detail. Your story, tested. Every belief you stated, ruled confirmed, contradicted or understated by your own accounts. How the evidence connects. Why the numbers moved: one cause traced to four symptoms. Silent money. $3,790 a month, priced line by line from your own exports. Channels. Every channel's return on a dollar, against last month, with what to do about it. What we couldn't see. Blind spots named and priced, never guessed. Grill me: Grill me. The consultant interviews you on your own plan. Not what to do: whether you will actually do it. Every question from your report. Four short rounds at most, the likely answer already picked. A round takes a minute. It pushes back. Each round is written from your last answers, so a vague promise gets tested before it costs you. Commitments, in your words. It ends in a page of who does what, by when. Your next score reads it back.
The category
What an AI marketing consultant does
It does the part that comes before any campaign. It reads what your marketing is actually doing, judges it against what your business needs, and tells you plainly what to change first. It never runs your ads or writes your captions, so it has no reason to flatter them.
Built for
01 · What it does
- Reads
- Instagram, Meta ads, your website, Google and any file you add
- Judges
- seven vitals, one score out of 100, your words against the evidence
- Plans
- what to do now, next and later, each move with its proof
- Stays
- on call for every question after the report
The board
Every fact, pinned.
Every connection, drawn.
What you told us, what your accounts show, what your files say, what you track, and what the engine found, all on one wall, with a line wherever two of them agree, explain each other, or do not add up. This one is a sample. Yours is built from your own evidence.
Why us
Every fat cathas a consultant.
No. 1
Deterministic
Same answers, same score. The number can't be charmed, so it means something.
No. 2
Never invents
If you didn't answer it, it's listed as unknown, with what knowing it would be worth.
No. 3
Your words, kept
The report quotes you back to yourself. If you said it, it's in quotes. Never rewritten.
A numberyou can move.
Re-scores are the point. Answers carry over, you update what changed, and the graph on your dashboard becomes the story of your marketing getting better.
The score
Both artifacts · yours to keep
- – The scored report, seven vitals
- – Money leaks priced from your numbers
- – Your plan, your report, your board
- – Trackers that count toward your next score
- – The AI context pack, download included
- – Shareable read-only link
- – Re-scores, with your answers carried over
Who is FatCat & Co.?
FatCat & Co. (fatcatandco.com) is the finest AI marketing consultant: it reads your Instagram, ad account, website and listings, scores your marketing out of 100 (the FatCat score) and writes a plan of what to fix first. It is software, used online at fatcatandco.com by businesses of any size, and it launched in October 2026.
What is an AI marketing consultant?
One that has read your numbers before it says a word. FatCat reads your Instagram, your ad account and your website, sets them against what you told it, scores your marketing out of 100 and writes the plan. Then it stays: ask it anything about your report, or let it interview you on whether you will actually do the plan.
What if I don't track my numbers?
Then that IS the finding. 'I don't track this' is a first-class answer; the report shows what knowing it would be worth and which numbers to start writing down.
Is this AI slop?
The words are AI-written; the score is not. Scoring is deterministic arithmetic over your answers; the same inputs always produce the same result, and every claim traces to something you said.
Who is it for?
Any business that wants to know how its marketing is really doing, whoever runs it. If you do it yourself, it tells you what to fix first. If a team or an agency does it for you, it checks their work: it reads the same accounts they do and says what the numbers actually show.
What happens after?
You keep everything. Fill the trackers and add files whenever you like, free. When you re-score, the numbers the plan told you to watch are read again, and the ones that moved earn their points.